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Gift Cards are a growing market
- Gift card sales in 2008 were estimated at approximately $65 billion – up an estimated 24% from the previous year
- The average consumer spent $233 on gift cards with an average value of $48
- 92% of adults have gift card awareness - up from 76% in 2007
- 59% of the American shopping public, 131 million people, has used or reveived a gift card in the past twelve months.
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Benefits of using Gift Cards for your Business
- Plastic gift cards outsell paper gift certificates 10 to 1
- Card circulation helps build brand awareness
- Declining balance keeps full cash value in store
- 56% of customers spend more than card value
- Powerful promotional tool for marketing campaigns
- Electronic audit trail minimized losses
- Merchant billboard in customers wallet
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